01
Positioning & strategy
Before we design anything, we do the thinking.
We research your market, look at your competitors, and decide what space your brand should own. Everything else builds on this.
Brand Strategy & Identity
If your brand looks different on every platform, people assume your business is too.
A brand people remember
We define your positioning, visual identity and voice, so your business looks and sounds like itself everywhere people meet it: your website, your pitch deck, your social media.
A brand identity should do commercial work. It makes you easy to recognise, consistent to deal with and easier to trust. That takes clear thinking first and design second.
What we deliver
03
Voice & messaging
What you say matters as much as how you look.
We define how your brand sounds and write the core messages for your website, pitches and marketing.
04
Brand guidelines
Every identity project ends with a practical guide: logo rules, colour specs (HEX, RGB, CMYK, Pantone), type hierarchy, imagery, and the do's and don'ts.
It keeps the brand together as you grow.
02
Visual identity
Your logo and its variations, colour palette, typography, icons, photography style and the rules for using them, so your brand looks the same on every platform.
Our branding process
- 01
Discovery
We start with a long conversation about your business, your audience, your competitors and where you want to go.
- 02
Strategy
We turn that research into a strategy document: positioning, personality, values and messaging.
- 03
Design
Our designers explore directions and present the strongest one, fully developed, with the reasoning behind it.
- 04
Delivery
You get every file in every format you'll need, plus your brand guidelines.
Working with Bulb Studio
We're strategists before we're designers. Every visual decision starts from what your brand needs to say and who needs to hear it, so the identity works in the real world, not just in a presentation.
You work directly with the people doing the thinking and the designing, with no account manager in between.
Related work
Before You Book
What do I actually get?
A strategy document with your positioning, personality and messaging, your logo and visual identity, your brand voice, and brand guidelines, with every file in every format you'll need. The identity is yours from delivery.
How long does branding take?
Most identity projects take about four weeks, from discovery to final files. We agree a timeline before we start.
Do I need a strategy, or just a logo?
If you already know who you're talking to and what makes you different, a logo and identity may be enough. If not, strategy comes first, because every design decision answers to it.
Can you work with brand assets we already have?
Yes. Bring what you have and we'll tell you what's worth keeping.
How much does branding cost?
Every project is quoted individually, with an itemised quote before any work starts. Tell us what you need on a free call and we'll give you a clear estimate.
Building a brand? Let's talk.
Book a free 30-minute call and tell us what you're thinking about. No brief needed, and no sales pitch.