Insights
Practical writing on websites, apps, SEO and branding, from the people who build them. Pick a topic, or start with the latest.
4 Nov 2026
Anatomy of a 17-Second Page: How One Font Slowed Our Site
Our own site took 17 seconds to show its main content on mobile. One font file was the cause. A teardown of how we found it and how we fixed it.
3 Nov 2026
Rebuilding our own site on Wix headless: the decisions, dead ends and results
Why we rebuilt bulbstudio.in on Wix headless: a hero built three ways, GSAP for motion, and mobile load time cut from 17.1 s to 0.9 s.
3 Nov 2026
Reading a design agency proposal: what most of them leave out
What a good web or app design proposal says about scope, revisions, ownership and timelines, and which vague phrases should make you ask more.
2 Nov 2026
What Google's 2026 Core Updates Actually Reward
Two Google core updates in 2026, and the same message both times. What 'people-first content' means in practice, and how to audit your own pages.
29 Oct 2026
AI-Written Blog Posts: Where Google Draws the Line in 2026
Does Google penalise AI content? Not for using AI, but for publishing at scale without value. Where the line sits and the editorial standard we follow.
28 Oct 2026
E-E-A-T for a Design Studio: How to Prove Real Experience
E-E-A-T is not a ranking switch, but it shapes how Google judges your site. Here is how a design studio or agency can show real, checkable experience.
26 Oct 2026
We Rewrote a Service Page - To Optimise for AI Overviews: Before and After
A step-by-step before-and-after rewrite of a typical agency service page, showing exactly what makes a page easy for Google's AI answers to quote.
25 Oct 2026
Google AI Mode and the New Search Box: What Changes for You
Google's biggest search overhaul in 25 years puts AI Mode at the centre. What it means for your traffic, and five things to do about it.
24 Oct 2026
Search Console's AI Reports: What They Show (and Don't)
Two Google core updates in 2026, and the same message both times. What 'people-first content' means in practice, and how to audit your own pages.
23 Oct 2026
Is Your Website Safe After Google's Spam Update? 12 Checks
A 12-point self-check for business websites after Google's 2026 spam updates: thin pages, reviews, doorway pages, pop-ups and more. Takes an afternoon.
6 Oct 2026
Google's 2026 Spam Updates, Explained for Business Owners
Four Google spam updates in 2026, the latest running two weeks. What they target, who gets hit, and what a business owner should actually do.
30 Sept 2026
The 2026 Website Audit Checklist: 40 Checks We Run
The 40-point website audit we run before quoting any redesign — covering conversion, content, technical SEO, performance, trust and analytics.